How One Business Unlocked a $50M Market Opportunity

The Challenge of Working IN vs ON Your Business

When Hunterstone was engaged by a software business to conduct a strategic review of the business and the evolution of there products and services, we did not expect to unlock $50m in market opportunity.

How did we do this? it all started with a coffee and a simple question: "What are you building that you didn't plan to build?

"The answer changed everything.

Out of frustration with slow-moving integration partners, the our client developed their own middleware - an integration tool connecting to various software platforms and control systems.

this tool cut integration deployment time from 6-8 weeks down to 3-5 days, and costs from $45K-$60K per client to under $8K. Inadvertently creating a product/solution that would go onto being highly profitable and a strategic advantage delivering speed to integration and deployment.

The client said, "I just saw it as a tool to make my solution work better and remove burden from my team..

"Hunterstone saw something different: a standalone product with a market 20x larger than the core business solution.

The Strategic Planning Process

Over six structured strategy sessions, we walked the leadership team through the same strategic planning methodology used by enterprise corporations and venture-backed startups.

Session 1: Asset Mapping & Value Discovery
Session 2: Market Positioning & Competitive Analysis
Session 3: Business Model Architecture
Session 4: Technology Investment Roadmap
Session 5: Go-to-Market Strategy
Session 6: Strategic Clarity Drives Exponential Growth

This transformation didn't happen because of new technology or luck. It happened because the founder stepped out of day-to-day operations for 8 weeks and invested in strategic thinking.

This founder now has a new product line under a new business name and has already won over $3m in additional revenue from several new and existing customers.

What changed:
- From reactive to proactive: Built what the market needed, not just what customers asked for
- From features to products: Recognised an internal tool could be a standalone business
- From intuition to data: Financial modeling replaced gut feel
- From operator to CEO: Shifted from solving problems to setting direction

Our strategic planning engagements are designed for small, medium and large businesses at an inflection point. You've built something successful, but you know there's more potential.

Our 6-Session Framework:

- Asset Mapping & Value Discovery - What have you built that's more valuable than you realize?
- Market Analysis & Competitive Positioning - Where do you really sit in the market?
- Business Model Architecture - What are your options financially?
- Technology Investment Roadmap - Where should you invest and why?
- Go-to-Market Strategy - How do you get from here to there
- Implementation Planning - What happens in the next 90 days?

Strategic planning isn't a luxury for small businesses - it's the difference between incremental growth and exponential transformation.

Ready to elevate your thinking above week-to-week planning?